What is one advantage of the bi-unit pricing method?

The bi-unit pricing method is designed to separate the pricing of services and merchandise, which allows for a clearer understanding of what consumers are paying for in a funeral arrangement. By distinguishing between the cost of the funeral service and the price of the casket, this method provides transparency and gives consumers a more realistic idea of the value assigned to each component.

One significant advantage is that it places a realistic value on the casket. Instead of bundling the casket cost into the overall service package, the bi-unit pricing method allows consumers to see and evaluate the price of the casket independently. This can help consumers make informed decisions based on their budget and personal preferences, rather than feeling pressured by a potentially inflated total price that obscures the individual costs of services and products.

This approach promotes ethical practice in the funeral industry by fostering a sense of trust with consumers, as they can clearly understand the value of each service and item they are selecting.